The Founding Five Cohort: five founder-led client places for 2026, Navigator and above.

See the cohort

Vaer AI — a fractional research unit for enterprise AI search

We unify enterprise-scale AI search analytics and expert advisory under one roof.

Vaer AI measures how your brand shows up across ChatGPT, Google AIO/Gemini, Perplexity and all AI surfaces, then puts an expert AI researcher on turning it into visibility you can win.

Problems with existing GEO solutions

ChatGPT · Google AIO/Gemini · Perplexity · Copilot

  • Large-scale AI visibility tracking
  • GEO-SEO correlation
  • Custom AI market research
  • AI fact checking
  • AI reputational management
  • Flexible consulting days
  • Fair data pricing

The argument

Small prompt sets monitor movement.
Large-scale research reveals the market.

A 100-prompt dashboard tells you whether you appeared in a handful of answers. Enterprise questions — competitor share, citation ecosystems, product-line gaps, country differences — need scale, segmentation, and senior interpretation.

Typical GEO tracker

Vaer AI

50–500 prompts

3,000–10,000+ market questions

Dashboard monitoring

Market research + strategic interpretation

Known prompt lists

Category, competitor & source discovery

Limited interpretation

Founder-led advisory

Platform access

Fractional GEO research unit

Short-term visibility checks

Recurring market intelligence

What we do

Everything an enterprise GEO team would build — without hiring one.

Six pillars, one engagement. Research-led strategy and optimisation for the teams already asking harder questions than a dashboard can answer.

01 / 06

Large-scale measurement

Thousands of market questions across ChatGPT, Gemini, Copilot, Perplexity, and Google AI — read alongside SEO and SERP. No prompt caps, because data is never the constraint.

02 / 06

Competitor intelligence

Share of answer, category visibility, product-line representation, positioning shifts. Who is winning which questions, and why — not just where you moved this week.

03 / 06

Citation & source analysis

Map the publishers, forums, retailers, comparison sites, and datasets that shape AI answers in your category. The upstream levers on visibility, not just the output.

04 / 06

Custom market research

Bespoke research workstreams across countries, languages, verticals, and product lines. Publication-ready methodology — not another dashboard to interpret alone.

05 / 06

Founder-led strategy

Direct work with the founder on research design, interpretation, prioritisation, and executive communication. Consulting days built into every engagement.

06 / 06

Internal knowledge transfer

Tutorials, workshops, and playbooks for your SEO, PR, content, brand, and ecommerce teams. Build a GEO operating model in-house — don't just rent one.

Tom Wells

The founder

Founder-led,
not account-managed.

Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has over a decade of experience working with the world's best brands.

Every engagement runs through Tom personally, not a partner who sells and a junior who delivers. He has played a leading role in AI research at market-leading companies.

— Enterprise engagements · Q3 2026 —

Built for enterprises, not starter plans.

We work exclusively with enterprises and the agencies that serve them. If you want the data and an expert to act on it — at the price others charge for software alone — let's talk.

Book an intro call

Contact

Book a
conversation.

Grab a 15-minute slot that suits you. Tell us what you're trying to win in AI search and we'll take it from there.

EMAIL [email protected]

LINKEDIN Tom Wells